The 1 Secret of SEO Copywriting
If you want to boost your website’s position in the search engine listings, you want to get your web page copywriting right. The problem is that you don’t know what ‘right ‘ is. Obviously the keyword phrase you’ve selected must be in your copy, but how many times? So you hunt around and scour the guidance from all the search engine optimization masters and what do you discover? They all say something different. One might say to make your keyword 1.5% of your copy and another might say 3.5%. Who’s right? The answer differs from ‘no one really knows except the person who locked Google’s algorithm in the vault ‘ to ‘it depends.’
So what do you do? It’s easy. You take a look at the competition’s websites. Type your keyword phrase into Google (or whichever search website you want your website to appear on prominently) to discover which sites come up on the first page. Now, you need to recognize there are many ingredients that go into the recipe that goes into awarding them the top spots in the search engine rankings. Only one of them is their SEO copywriting. So if you would like to get more sophisticated, you need to also check out other factors like directory listings, back links, and whether the keyword is in the URL, title and web page description.
So check out these web pages because they are clearly getting something right. Take the pages that are in the top positions in the search results, and copy it into Word. Look at the word count for the copy. Then use the ‘find ‘ button to hunt for your keyword phrase. If you’re using a phrase such as ‘copywriting for SEO ‘ you need to add up how frequently that phrase is employed, and then calculate that as a share of the total words on the page. You also have to count how frequently ‘copywriting ‘ and ‘SEO ‘ are used outside of that keyword phrase. Again work out the use of each of these keywords as a share of the total words. That tells you the proportion of times you need to use each keyword in your own copy.
You also have to focus on the way the keywords phrase ‘copywriting for SEO ‘ and the keywords ‘copywriting ‘ and ‘SEO ‘ are employed in the headings and sub heads. You want to model your page after this too. Also, ensure you add your header tags so that Google knows what’s important on that page.
So there it is. Stop wondering what you need to do and use your competition as a blueprint for success. You can do it yourself or if you’re strapped for time, find a website copywriter to help.